YAHOO?
“YAKNOWHOO!”
Insight:
Gen Z and Gen Alpha are generations that are attracted to the peculiar. Rather than fitting in they like to stand out. Expression is part of their identity and they gravitate towards things that are unique.
Concept:
With this insight, we introduce a new mascot for Yahoo to help get Yahoo back into the conversation. A series of peculiar out of home activations and engaging social media posts will be tactfully launched and the true identity behind our mascot will be revealed within a month of our campaign launch. its Yahoo will once again become the talk of the town.
It’s no longer YaWHO? but YaKNOWhoo.
