SUBWAY
“FLIRTY FOOTLONGS”
Insight:
Hook-up culture is often linked to Gen Z and modern dating, with many blaming dating apps for this shift. These encounters frequently result in dates that fall short of expectations, failing to deliver. However, whether it's a lasting bond or a fleeting connection, every match leaves a memorable story.
Concept:
Create fun, wacky, jaw-dropping Tinder profiles for a new line of flirty foot longs, designed to spark right swipes. Each match reveals much more than a sweet treat—introducing the flirty footlong: the date that actually delivers.
